Alfred De Locatelli – “The Parallelepiped Player”
A very special triptych trio (to stay in theme art and music): a company from Magnano in Riviera, with more than half a century of experience, The Faar – FabbroArredi , an artist, Alfred de Locatelli and a commercial agent , Hermes Bigatton , united to collaborate on an unprecedented project: ” The Parallelepiped Player”. Saturday, June 25, 2011 , a singular and unrepeatable event in which, invited guests and some other curious attended to the assembly of a huge rectangular design on a majestic beech tree in Tarcento’s forest. This realization of environmental installation, produced by Sandro Fabbro from the original design by Alfred de Locatelli, was conceived in order to be documented through photos and video for the advertising campaign of the producing company. ” The Parallelepiped Player ” is a design, 3m long, made of Eulithe and red painted, with a central hole that allows it to be pierced by a beech; an extemporaneous player , simulating a suspension. For the enhancement and the rediscovery of environmental heritage, the project is declared on the same wavelength of the schedule of the eco-friendly events that are taking place in 2011, declared the “Year of Forests” by the United Nations. The flash event of assembly and presentation of ” The Parallelepiped Player ” has catapulted all the guests in an atmosphere between reality and fiction, well symbolized by the giant parallelepiped hanging on the Beech. We found ourselves fascinated by the incredible magic of this object that seems to challenge gravity, even if it is just self-sustaining, thanks to the ingenious scenic machine studied by Sandro Fabbro. The red sculpture among the branches of the beech trees is visible from several meters: some curious passing approach to understand what it is and even they are kidnapped by the spell of this object . Other statements of Alfred de Locatelli’s work have been carefully arranged in the woods nearby and discovered, thanks to a visit guided by the artist. Objects that celebrate, once again , that evocative craftsman dimension typical of his poetic: shamanic sticks, animal bones , tribal musical instruments, an ampoule of divination and an anthropomorphic root. All integrated into the environment with mischievousness . This particular experience has taught us that a dream can sometimes become reality: the patronage can exist not only in the form of a “donation “, but also in the new form of mutual exchange , giving opportunities to both the patron and the artist. The collaboration proved to be a real integration between minds, work and various operations, guided by a common synergy. The communication plan of a small business has been proposed as the perfect glue between two worlds , sometimes too far apart, art and craft , turning art into advertising campaign, and thus capitalized outside of private galleries. support For a company like Faar – FabbroArredi, which operates in the sector of tailor made furnishing and design accessory, accepting the challenge of Hermes Bigatton, curator of corporate communications, who proposed the proprietor to realize the “dream” of an artist, was the perfect synthesis of the message that Sandro Fabbro wanted to communicate: you conceived, we perform in a workmanlike manner (even metaphorically , defying the laws of physics ). This inspired project, without doubts, will be a good omen for the future of this forward-looking company .